Exhibitor Survey - Was It Worth It?
Michael Dill & Brian Reeve of Shaw Aero Devices
John Chew of Process Technologies
Farnborough, September 6 -- AeroWorldNet conducted a survey of exhibitors at this year's air show. Our unscientific poll asked exhibit staff members for their assessment of the show. Our two questions: "Was it worth it?" and "Would you do it again?"
Out of 13 exhibits, all 13 were positive about their benefits from Farnborough. Said Claus Hartvig, Assistant Director of Sales & Marketing for SAS Component in Copenhagen, "We believe we have to be at Farnborough. The show meets 100% of our expectations."
Of course, not all exhibitors were from as close as Western Europe. But Jeffery McShane, Sales Director for Flight Structures of Arlington, Washington, U.S.A. echoed Hartvig's sentiments. "We've been an exhibitor for the last 15 years. We expect to be here in the future because it's worth the time and investment. We saw many customers and prospects."
John Chew, President and CEO of Process Technologies of Orchard Park, New York, U.S.A. also remarked, "I'm amazed at the number of countries and key people that are here." Will Process Technologies be back in 1998? "Absolutely."
Shaw Aero Devices had members of staff from Paris and Fort Myers, Florida, U.S.A. Their feelings? "The expense of both Paris and Farnborough air shows puts a strain on everyone's budget. But this has been an excellent show."
Many exhibitors commented that there were more attendees than two years ago. Almost all said the quality of visitors to their exhibits was "very high." Some indicated that there was simply no better way to make contacts of such high caliber. As one tired but satisfied salesman remarked, "It's a great way to meet a lot of people without having to knock on doors." Yes, and the beauty of an influential international air show is that the important people come knocking on exhibitors' doors.
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